Why “Corporate Communications” Can’t Make Great Promo Videos

Videos are a powerful way to bring potential customers to a business. If you own a small business or even a huge firm, you know that outstanding videos can generate big revenues after only a day or two. Believe it or not, video marketing is the most widely used strategy for most companies these days. People are more engaged online and they prefer to do their shopping on the internet rather than going to a physical store. If potential customers find something about your product through videos posted or uploaded in any social media platform, therefore, there is a high possibility that he/she will buy your product in the future. However, there’s a big problem if you rely on a “corporate communications” department to make your promo videos.

To put things simply, corporate-produced videos are usually cheesy, with little chance that they’ll go viral.

Videos are the easiest way for companies to inform the public. But the point is, your corporation must also engaged and informed your employees since there are certain things they need to know about what is going on with your company. Utilizing video platforms as your medium of advertising and promotion might transform sluggish communications into exciting content that your company employees will look forward to consuming. When you’re delivering information to your company, carry them all the way in by explaining precisely why the information is significant to them and to the industry.

Workers who feel like strangers will work like strangers. Even if the info doesn’t appear like it can influence or put effects to everyone directly, you must exactly show how. Clarify why the need for additional money is so imperative and where will it go or how will it be used. Create video to clarify how management choose to make the transformation and the steps it took to complete it. If you want your employees to listen, simply let them know why they should. Even if your business is large, your video could comprise names or profile pictures of the whole team in just a few seconds. Everybody loves being the focus of attention even in a minor way and giving your messages as personal as they can be is a prevailing way to get and keep your workers’ attention. This could be the main reason why most corporate communications can’t make great promo videos.